Samsung Launch Support
UX & Web Design
After years of delivering millions of dollars in print materials for each mobile product launch at Samsung, our team identified an opportunity to digitize the company's sales enablement resources. We set out to create a digital hub for all product information, ensuring that sales teams and retail stores could easily stay up to date on the latest product information and that any changes could be made quickly and cost-effectively. We’d also be able to track our efforts and gauge effectiveness.
We started our efforts in 2016 with a simple one-page site containing links to the most recent launch collateral. We drove traffic to the site with NFC-enabled bracelets and keychains that were handed out at conventions and placed in our store kits along with the usual printed materials. After seeing the site’s initial success, we set out on improvements.
Our Research
We conducted focus groups and interviews around the new site with three key stakeholders: Field sales managers, carrier sales associates, and Samsung Corporate.
Our Key Takeaways
The challenges and opportunities we identified were:
Users wanted fast load times
Users wanted a place to access information about older devices
Samsung Corporate wanted a fast and cheap way to update information quickly
2018 Solutions
In 2018, we expanded the site to five pages:
Product Detail Page: Product detail sheets, device comparisons, and competitor comparison charts from both recent and past launches
Videos Page: Commercials, product overview videos, and how-to videos
FAQs Page: Complete with detailed answers
News Page: Launch news and related
Launch Dates: Organized by device and carrier
Mobile Navigation Icons: Tab style navigation with iconography for easier usability, reduced bounce rates
2019 Solutions
Comparison Page
Customizable comparison charts with tech specs for up to three devices, available for quick download
Compatibility Page
Cases, headphones, and other accessories offered for each device
Custom Carrier Pages
We offered carriers the opportunity to customize the site to their specific needs and provide a unique experience to the sales reps.
Email Marketing
We added a pop-up window on our home page that allowed us to collect email addresses, gaining over 9,000 in just the first year. Email content included site update notices, as well as both launch and seasonal highlights.
Campaign Driven Updates
To sustain site engagement between major launch periods, we uploaded features, events, and education-based collateral on trending topics such as 5G. We created home page takeovers, email blasts, and even sent web banners that were used for promotion on our partner’s internal sites.
The Results
From 2017 to 2019
+4,075% Increase in sessions
+4,397% Increase in users
-40% Decrease in bounce rate
