Samsung Galaxy S9 | S9+ VIP Kits

Packaging
For every flagship launch, Samsung sends out VIP kits to influencers to persuade them to use and recommend the device. Our task was to create a sleek and sexy way to showcase the devices with an elevated feel. 

We applied the same design aesthetic to the shipping box as we did the interior packaging to give it a premium feeling from the moment it arrives. Once the recipient unpacked the box, they would come across their own name printed on the outside. We designed the box to open at a 15% grade, allowing the device and accessories to sit in a "ready to use" position. The result is a stunning visual showcase of the new Galaxy S9 or S9+, Galaxy Buds, and a wireless convertible charger. 

Role
Creative Direction

Awards
2019 Award of Distinction, Communicator Awards
2019 Marketer of the Year, American Marketing Association

News
IGN