The Simians Holiday Gift

Packaging
After creating three new brand characters, Monkeytag wanted to introduce them through a client holiday gift. We set out to create a packaging environment that had as much longevity as the figurines. The interior design was inspired by retro-futurism and space travel. The exterior packaging featured each character’s custom tribe insignia. When multiple boxes were placed together, the carefully crafted mono-line design forms a larger, connected pattern. 

Inside the box was an acrylic base with environment card, and a selectively chosen figurine. Recipients were even given the option to display their figurines in three different formats: by opening the gate door flaps to display the figurine within the package, by removing the interior stand while keeping the printed environment card attached, or by keeping the figurine on the stand and removing the environment card. 

Role
Creative Direction

Awards
2018 Gold ADDY, American Advertising Federation
2018 Award of Distinction - Self Promotion, Communicator Awards
2018 Award of Distinction - Packaging, Communicator Awards
2018 Silver, Davey Awards
2018 Marketer of the Year, American Marketing Association

News
Dieline